Preparation
| Item | Value |
|---|---|
| Preparation zone | Zone 4 – Considerable preparation needed |
| What O*NET says the zone requires | Considerable skill, knowledge, or experience is needed |
| Broad occupation in O*NET | True (Yes) |
| Skills listed for this occupation | 6 |
| Abilities listed for this occupation | 6 |
| Tasks listed for this occupation | 5 |
| Interest scores given for this occupation | 6 |
Skills
The 6 skills with the highest importance values in this occupation's records.
| Skill | O*NET element | Importance | Date |
|---|---|---|---|
| Writing | 2.A.1.c | 4.75 | 08/2022 |
| Reading Comprehension | 2.A.1.a | 4.12 | 08/2022 |
| Active Listening | 2.A.1.b | 3.88 | 08/2022 |
| Speaking | 2.A.1.d | 3.88 | 08/2022 |
| Critical Thinking | 2.A.2.a | 3.62 | 08/2022 |
| Time Management | 2.B.5.a | 3.62 | 08/2022 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Abilities
The 6 abilities with the highest importance values in this occupation's records.
| Ability | O*NET element | Importance | Date |
|---|---|---|---|
| Written Expression | 1.A.1.a.4 | 4.62 | 08/2022 |
| Written Comprehension | 1.A.1.a.2 | 4.12 | 08/2022 |
| Oral Comprehension | 1.A.1.a.1 | 4.0 | 08/2022 |
| Oral Expression | 1.A.1.a.3 | 4.0 | 08/2022 |
| Fluency of Ideas | 1.A.1.b.1 | 3.88 | 08/2022 |
| Originality | 1.A.1.b.2 | 3.88 | 08/2022 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Tasks
The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.
| Task | Type | Incumbents responding | Date |
|---|---|---|---|
| Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. | Core | 44 | 08/2022 |
| Vary language and tone of messages based on product and medium. | Core | 44 | 08/2022 |
| Present drafts and ideas to clients. | Core | 44 | 08/2022 |
| Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. | Core | 44 | 08/2022 |
| Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. | Core | 44 | 08/2022 |
Work interests
The interest scores O*NET gives this occupation, on the six interest types.
| Interest | Score | Date |
|---|---|---|
| Artistic | 6.93 | 11/2023 |
| Enterprising | 4.8 | 11/2023 |
| Investigative | 3.26 | 11/2023 |
| Conventional | 3.18 | 11/2023 |
| Social | 2.84 | 11/2023 |
| Realistic | 1.0 | 11/2023 |