Preparation
| Item | Value |
|---|---|
| Preparation zone | Zone 4 – Considerable preparation needed |
| What O*NET says the zone requires | Considerable skill, knowledge, or experience is needed |
| Broad occupation in O*NET | False (No) |
| Skills listed for this occupation | 6 |
| Abilities listed for this occupation | 6 |
| Tasks listed for this occupation | 5 |
| Interest scores given for this occupation | 6 |
Skills
The 6 skills with the highest importance values in this occupation's records.
| Skill | O*NET element | Importance | Date |
|---|---|---|---|
| Complex Problem Solving | 2.B.2.i | 3.88 | 08/2021 |
| Reading Comprehension | 2.A.1.a | 3.88 | 08/2021 |
| Active Learning | 2.A.2.b | 3.75 | 08/2021 |
| Active Listening | 2.A.1.b | 3.75 | 08/2021 |
| Critical Thinking | 2.A.2.a | 3.75 | 08/2021 |
| Judgment and Decision Making | 2.B.4.e | 3.75 | 08/2021 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Abilities
The 6 abilities with the highest importance values in this occupation's records.
| Ability | O*NET element | Importance | Date |
|---|---|---|---|
| Oral Comprehension | 1.A.1.a.1 | 4.0 | 08/2021 |
| Oral Expression | 1.A.1.a.3 | 4.0 | 08/2021 |
| Written Comprehension | 1.A.1.a.2 | 4.0 | 08/2021 |
| Deductive Reasoning | 1.A.1.b.4 | 3.88 | 08/2021 |
| Fluency of Ideas | 1.A.1.b.1 | 3.88 | 08/2021 |
| Problem Sensitivity | 1.A.1.b.3 | 3.88 | 08/2021 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Tasks
The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.
| Task | Type | Incumbents responding | Date |
|---|---|---|---|
| Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | Core | 23 | 08/2021 |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. | Core | 23 | 08/2021 |
| Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. | Core | 23 | 08/2021 |
| Participate in the development or implementation of online marketing strategy. | Core | 23 | 08/2021 |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. | Core | 23 | 08/2021 |
Work interests
The interest scores O*NET gives this occupation, on the six interest types.
| Interest | Score | Date |
|---|---|---|
| Enterprising | 5.53 | 11/2023 |
| Conventional | 4.69 | 11/2023 |
| Investigative | 3.81 | 11/2023 |
| Artistic | 3.23 | 11/2023 |
| Social | 2.7 | 11/2023 |
| Realistic | 1.0 | 11/2023 |