Preparation
| Item | Value |
|---|---|
| Preparation zone | Zone 4 – Considerable preparation needed |
| What O*NET says the zone requires | Considerable skill, knowledge, or experience is needed |
| Broad occupation in O*NET | True (Yes) |
| Skills listed for this occupation | 6 |
| Abilities listed for this occupation | 6 |
| Tasks listed for this occupation | 5 |
| Interest scores given for this occupation | 6 |
Skills
The 6 skills with the highest importance values in this occupation's records.
| Skill | O*NET element | Importance | Date |
|---|---|---|---|
| Active Listening | 2.A.1.b | 4.12 | 08/2022 |
| Speaking | 2.A.1.d | 4.12 | 08/2022 |
| Reading Comprehension | 2.A.1.a | 4.0 | 08/2022 |
| Social Perceptiveness | 2.B.1.a | 4.0 | 08/2022 |
| Writing | 2.A.1.c | 4.0 | 08/2022 |
| Coordination | 2.B.1.b | 3.88 | 08/2022 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Abilities
The 6 abilities with the highest importance values in this occupation's records.
| Ability | O*NET element | Importance | Date |
|---|---|---|---|
| Oral Comprehension | 1.A.1.a.1 | 4.25 | 08/2022 |
| Oral Expression | 1.A.1.a.3 | 4.12 | 08/2022 |
| Speech Clarity | 1.A.4.b.5 | 4.0 | 08/2022 |
| Speech Recognition | 1.A.4.b.4 | 4.0 | 08/2022 |
| Written Expression | 1.A.1.a.4 | 4.0 | 08/2022 |
| Deductive Reasoning | 1.A.1.b.4 | 3.88 | 08/2022 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Tasks
The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.
| Task | Type | Incumbents responding | Date |
|---|---|---|---|
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | Core | 22 | 08/2022 |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. | Core | 22 | 08/2022 |
| Post and update content on the company's Web site and social media outlets. | Core | 22 | 08/2022 |
| Write press releases or other media communications to promote clients. | Core | 22 | 08/2022 |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | Core | 22 | 08/2022 |
Work interests
The interest scores O*NET gives this occupation, on the six interest types.
| Interest | Score | Date |
|---|---|---|
| Enterprising | 5.81 | 11/2023 |
| Artistic | 4.72 | 11/2023 |
| Social | 3.94 | 11/2023 |
| Conventional | 3.47 | 11/2023 |
| Investigative | 2.79 | 11/2023 |
| Realistic | 1.0 | 11/2023 |