O*NET-SOC 13-1199.06

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Preparation

ItemValue
Preparation zoneZone 4 – Considerable preparation needed
What O*NET says the zone requiresConsiderable skill, knowledge, or experience is needed
Broad occupation in O*NETFalse (No)
Skills listed for this occupation6
Abilities listed for this occupation6
Tasks listed for this occupation5
Interest scores given for this occupation6

Skills

The 6 skills with the highest importance values in this occupation's records.

SkillO*NET elementImportanceDate
Reading Comprehension2.A.1.a3.6207/2014
Active Listening2.A.1.b3.507/2014
Critical Thinking2.A.2.a3.507/2014
Speaking2.A.1.d3.507/2014
Persuasion2.B.1.c3.3807/2014
Service Orientation2.B.1.f3.3807/2014

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Abilities

The 6 abilities with the highest importance values in this occupation's records.

AbilityO*NET elementImportanceDate
Written Comprehension1.A.1.a.23.7507/2014
Oral Expression1.A.1.a.33.507/2014
Problem Sensitivity1.A.1.b.33.507/2014
Written Expression1.A.1.a.43.507/2014
Deductive Reasoning1.A.1.b.43.3807/2014
Near Vision1.A.4.a.13.3807/2014

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Tasks

The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.

TaskTypeIncumbents respondingDate
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.Core7507/2014
Receive and process payments from customers, using electronic transaction services.Core7407/2014
Create, manage, or automate orders or invoices, using order management or invoicing software.Core7507/2014
Deliver e-mail confirmation of completed transactions and shipment.Core7507/2014
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.Core7407/2014

Work interests

The interest scores O*NET gives this occupation, on the six interest types.

InterestScoreDate
Conventional6.2511/2023
Enterprising5.8611/2023
Social2.3711/2023
Realistic2.3411/2023
Artistic1.5811/2023
Investigative1.511/2023

More occupations in preparation zone 4

Source: O*NET 29.1 Database (Occupation Data, Job Zones, Skills, Abilities, Task Statements, Interests), U.S. Department of Labor, Employment and Training Administration. Data fetched 2026-10-31. See about and sources.