O*NET-SOC 11-2021.00

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Preparation

ItemValue
Preparation zoneZone 4 – Considerable preparation needed
What O*NET says the zone requiresConsiderable skill, knowledge, or experience is needed
Broad occupation in O*NETTrue (Yes)
Skills listed for this occupation6
Abilities listed for this occupation6
Tasks listed for this occupation5
Interest scores given for this occupation6

Skills

The 6 skills with the highest importance values in this occupation's records.

SkillO*NET elementImportanceDate
Active Learning2.A.2.b3.8807/2015
Active Listening2.A.1.b3.8807/2015
Critical Thinking2.A.2.a3.8807/2015
Reading Comprehension2.A.1.a3.8807/2015
Social Perceptiveness2.B.1.a3.8807/2015
Speaking2.A.1.d3.8807/2015

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Abilities

The 6 abilities with the highest importance values in this occupation's records.

AbilityO*NET elementImportanceDate
Oral Comprehension1.A.1.a.14.007/2015
Oral Expression1.A.1.a.34.007/2015
Written Comprehension1.A.1.a.24.007/2015
Deductive Reasoning1.A.1.b.43.8807/2015
Written Expression1.A.1.a.43.8807/2015
Fluency of Ideas1.A.1.b.13.7507/2015

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Tasks

The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.

TaskTypeIncumbents respondingDate
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Core11707/2015
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Core11707/2015
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Core11607/2015
Develop pricing strategies, balancing firm objectives and customer satisfaction.Core11707/2015
Compile lists describing product or service offerings.Core11607/2015

Work interests

The interest scores O*NET gives this occupation, on the six interest types.

InterestScoreDate
Enterprising7.011/2023
Conventional4.711/2023
Investigative2.911/2023
Social2.8211/2023
Artistic2.4511/2023
Realistic1.011/2023

More occupations in preparation zone 4

Source: O*NET 29.1 Database (Occupation Data, Job Zones, Skills, Abilities, Task Statements, Interests), U.S. Department of Labor, Employment and Training Administration. Data fetched 2026-10-31. See about and sources.