O*NET-SOC 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Preparation

ItemValue
Preparation zoneZone 4 – Considerable preparation needed
What O*NET says the zone requiresConsiderable skill, knowledge, or experience is needed
Broad occupation in O*NETTrue (Yes)
Skills listed for this occupation6
Abilities listed for this occupation6
Tasks listed for this occupation5
Interest scores given for this occupation6

Skills

The 6 skills with the highest importance values in this occupation's records.

SkillO*NET elementImportanceDate
Critical Thinking2.A.2.a4.008/2018
Reading Comprehension2.A.1.a4.008/2018
Writing2.A.1.c4.008/2018
Active Listening2.A.1.b3.8808/2018
Complex Problem Solving2.B.2.i3.8808/2018
Speaking2.A.1.d3.8808/2018

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Abilities

The 6 abilities with the highest importance values in this occupation's records.

AbilityO*NET elementImportanceDate
Inductive Reasoning1.A.1.b.54.1208/2018
Deductive Reasoning1.A.1.b.44.008/2018
Fluency of Ideas1.A.1.b.14.008/2018
Oral Comprehension1.A.1.a.14.008/2018
Oral Expression1.A.1.a.34.008/2018
Written Comprehension1.A.1.a.24.008/2018

The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.

Tasks

The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.

TaskTypeIncumbents respondingDate
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Core2208/2018
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Core2308/2018
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Core2308/2018
Measure and assess customer and employee satisfaction.Core2308/2018
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Core2308/2018

Work interests

The interest scores O*NET gives this occupation, on the six interest types.

InterestScoreDate
Enterprising5.5211/2023
Conventional4.6211/2023
Investigative4.611/2023
Artistic2.5611/2023
Social2.4811/2023
Realistic1.0711/2023

More occupations in preparation zone 4

Source: O*NET 29.1 Database (Occupation Data, Job Zones, Skills, Abilities, Task Statements, Interests), U.S. Department of Labor, Employment and Training Administration. Data fetched 2026-10-31. See about and sources.