Preparation
| Item | Value |
|---|---|
| Preparation zone | Zone 4 – Considerable preparation needed |
| What O*NET says the zone requires | Considerable skill, knowledge, or experience is needed |
| Broad occupation in O*NET | True (Yes) |
| Skills listed for this occupation | 6 |
| Abilities listed for this occupation | 6 |
| Tasks listed for this occupation | 5 |
| Interest scores given for this occupation | 6 |
Skills
The 6 skills with the highest importance values in this occupation's records.
| Skill | O*NET element | Importance | Date |
|---|---|---|---|
| Active Listening | 2.A.1.b | 4.12 | 08/2018 |
| Critical Thinking | 2.A.2.a | 4.0 | 08/2018 |
| Social Perceptiveness | 2.B.1.a | 4.0 | 08/2018 |
| Speaking | 2.A.1.d | 4.0 | 08/2018 |
| Judgment and Decision Making | 2.B.4.e | 3.75 | 08/2018 |
| Reading Comprehension | 2.A.1.a | 3.75 | 08/2018 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Abilities
The 6 abilities with the highest importance values in this occupation's records.
| Ability | O*NET element | Importance | Date |
|---|---|---|---|
| Oral Expression | 1.A.1.a.3 | 4.25 | 08/2018 |
| Oral Comprehension | 1.A.1.a.1 | 4.0 | 08/2018 |
| Speech Clarity | 1.A.4.b.5 | 4.0 | 08/2018 |
| Written Comprehension | 1.A.1.a.2 | 4.0 | 08/2018 |
| Deductive Reasoning | 1.A.1.b.4 | 3.88 | 08/2018 |
| Speech Recognition | 1.A.4.b.4 | 3.88 | 08/2018 |
The importance value is what each record itself carries on O*NET's importance scale; the date is the date in each record.
Tasks
The tasks O*NET records for this occupation, with the type, respondent count and date each record carries.
| Task | Type | Incumbents responding | Date |
|---|---|---|---|
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | Core | 73 | 08/2018 |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | Core | 72 | 08/2018 |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Core | 72 | 08/2018 |
| Coordinate with the media to disseminate advertising. | Core | 71 | 08/2018 |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Core | 71 | 08/2018 |
Work interests
The interest scores O*NET gives this occupation, on the six interest types.
| Interest | Score | Date |
|---|---|---|
| Enterprising | 7.0 | 11/2023 |
| Conventional | 4.3 | 11/2023 |
| Artistic | 3.85 | 11/2023 |
| Social | 3.14 | 11/2023 |
| Investigative | 1.71 | 11/2023 |
| Realistic | 1.07 | 11/2023 |